You see it every day. Carefully crafted messages from politicians and commercials for the next must have product that have been methodically assembled and tested on focus groups. Some companies hire consultants to specifically analyze the body language of the people who are delivering their advertising message; they are trained on what nonverbal cues will help consumers identify with their product. Lawyers run mock trials to rehearse exactly how to best present their cases. Think all of this has nothing to do with your music? You’re wrong. Whether or not you realize it, the way people perceive you, is their reality. If they don’t hear or see something to cause them to remember you then you have a lot of work to do to get their attention again. Even worse, if they see or hear something they don’t like then you have lost a potential fan. In the age of sound bites and tweets, you rarely get someone’s undivided attention for an extended amount of time. You have to be set up to make the greatest possible impact in the short time you have their attention.
About Me
- PR Perception
- When I was seventeen I read an article about a woman who worked in entertainment PR. I instantly knew that was the industry I wanted to be a part of. I started auditioning and putting myself out there. After opening for national acts and working with local bands for several years I’ve seen quite a bit of the good, the bad and the tone deaf. I've booked, promoted and attended numerous shows; I’ve seen bands think they can make it with no promotion and I’ve also seen musicians who work their butts off, get results. I read everything I can get my hands on and am determined to be in the know, all the time. I have an opinion on almost everything and I’m excited at the opportunities that exist for Indie artists today. The good news is that there is a montage of opportunities. Unfortunately that’s also the bad news; there are so many websites promising to help artists get discovered that many Indie artists don't know where to start. My hope is to share what I’ve learned in order to help Indie artists make the best possible use of their time and money.
