So many people have the notion that if a band is talented enough they will "make it". Although it's never actually been that easy, these days there's even more to consider than the standard:
1-form band
2-write songs
3-play shows
4-record album
5-cross fingers
Artists have so many resources at their fingertips in order to share their work and not only develop, but maintain and grow the relationships they forge with their fans. While it is important to have social networks and street teams in place, there is another option that may help expedite the process of finding the ever illusive "big break". With product placement in nearly every t.v. show and movie coming out, having your music be part of something with mass appeal can be even more effective than being the next viral video on YouTube.
